T-Mobile Lifesforsharing Viral Marketing Strategy
I think you know when a viral marketing strategy can spontaneously work in Trafalgar Square on a group of people that it will work on the internet. Nice commercial by T-mobile.
OK, if you watch the video you’ll see the artist Pink in there. The deck was stacked in T-mobile’s favor as this was wasn’t a completely spontaneous event but it worked nonetheless. Another fun entry into this viral marketing blog.
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About
I’ve been working hard bringing new technology solutions to existing industries with over 20 years experience as a technologist, entrepreneur and strategist. From writing the original code for eNeighborhoods to leading the technology team at FreeCreditReport.com, I’ve been working in environments where marketing was at the forefront. Through it all Fabio and Richard Simmons have participated in my marketing campaigns and I’ve even been on stage with Bruce Springsteen in Asbury Park singing Santa Claus is coming to town. It’s been a fun ride.
This blog is focused on my keen interest in viral marketing. How do you do it? How can a small business get in on the act? How can technology facilitate this? Through this blog I’ll be exploring these questions with real world examples. I’ll also have discussions and summaries of the latest business books on the subject which is also a passion of mine. So I hope you enjoy it and please give me as much as feedback as you can. It’s a new era and we all grow together.
Thanks, Dave
p.s. Follow me on twitter @meyerla for the latest postings on this viral marketing blog and other ramblings or e-mail me directly at dmeyer AT mailtous DOT com